The Help Tabloid

Headlines Bring Sales–Where and How to Use Them Judy Cullins
c. 2003 All Rights Reserved

Headlines are short vital statements to stimulate your potential
customers and clients to take action. That means sales! Since
you only have 10 seconds to attract your visitor or reader,
create headlines to make ultimate sales.

Your benefit-driven headlines are your 24/7 sales team working
for your while you relax your favorite way.

Without them, your ezine ads, email promotions, special reports,
eBooks, book and article titles, chapter titles, ezines and
print newsletters, and Web site will not pull visitor attention,
trust, credibility, traffic or sales.

Headlines bring far more sales than the copy following them.
Perhaps you are a skimmer too. Skimmers usually just read the
headline.

How to Use Headlines

1. EZINE ADS

Many businesses write ads and place them in strategic ezines or
Web sites. They lose contacts and sales because they don’t use a
benefit-driven headline at the top of the ad. For instance, “YOU
CAN WRITE A PROFITABLE BOOK IN LESS THAN 30 DAYS! or HIGH
TRAFFIC=HIGH WEB SALES.”

Start with the benefit in capital letters. Make a free offer to
get people to visit your Web site. Include contact information
in hyper links. Make your ad 5-7 lines. Don’t pitch what you are
selling in the ad–this doesn’t motivate.

2 SUBJECT LINE IN YOUR OUTGOING EMAIL

Make sure your headline includes a benefit for the product, the
teleclass, the seminar or service you are promoting.Over 50% of
outgoing messages are never opened because the subject line
doesn’t inspire or stimulate the audiences’ curiosity.

So many professionals just put an announcement in the subject
line such as “Upcoming Programs.” Not specific enough, nor
motivating enough to make me want to open the email.

Here’s a few winners: Quadruple your Sales in 4 Months with
Articles Teleclass, FREE report: Online Marketing is 10 Times
More Powerful than Traditional, or for an ezine, don’t just put
its name in subject line, put its feature article in with a
abbreviated ezine name and ….

3.. FREE SPECIAL REPORTS AND ARTICLES

These 2-6 page informational, how-to pieces help promote your
business Online. Send one every month or so to follow up your
email group lists.

Your article title is your headline. Best titles include a
benefit and audience. People want to know what’s in for them
before they invest their valuable time to read it. Don’t lose
them with a weak title. Which of these are powerful? “10 Tips to
Promote your Product with Flyers.” “Shorten your Journey to
Business Success with Teleclasses.” “Want a Web Site that Turns
Lookie Loos into Buyers?”

Within the body of the piece use headlines to inspire and motive
the reader to keep reading to get their questions answered. The
reason they read your article is to learn how to solve their
problem. Headlines organize and guide your reader to make it
easy for him/her to read. With appreciation for your useful
article they may click on your product or service to buy you
offer in your signature file at the bottom.

Within “The BIG 3 Marketing Machine” report, this headline pulls
reader action: “Leverage your Sales Through a Short Headline.”

3. EBOOK-TITLES AND TABLE OF CONTENTS

Your eBook or print book title is an example of a headline. With
only 4-8 seconds to impress, make sure it sizzles with the
number one benefit and your preferred audience included

Sample titles that sell: “Increase your Traffic and Web Sales
Five Times in 30 Days,” “Ten Roadblocks BetweenYou and a Real
Life,” “Cold Calling: The Reverse Selling Way,” and “Speak Like
a Pro For Profit.” Notice the benefits.

Within your book your chapter titles are also examples of
headlines. These are so important to guide the reader through
your information in an organized, compelling style. They help
focus your reader and make your book easy-to-read, a great
selling point. Since your chapter titles evolve into your table
of contents, make them stimulate your possible buyer to pay for
your book right now. These are what my eBook calls “Essential
Hot-Selling Points.”

In one client’s chapter “You’re Having No Fun and it Makes You
Sick” from a book on how relationships can be hazardous to your
health, she offered these headings: “No One Told You? You Put
Off Fun Til Later? He Healed Himself with Laughter! Are You
Stuck in the Muck? and Stretch Your Fun Muscles.”

4. EZINES AND NEWSLETTERS

Just as with your chapter titles, every section of your ezine
needs a headline. For instance, “Feature Article of the Month,”
“Business Tip of the Month,” or “Publisher’s Message.” These are
listed in your ezine’s table of contents near the top of the
ezine. They give your prospective reader benefit- driven
headlines to attract them to read on.

6. WEBSITES

Since headlines are the most important part of your home page
and sales letters on your Web site, think about your site now.
If you don’t have headlines on your home page that lead your
visitor straight to your product or service sales letter and
order page, you probably have low sales.

Why will visitors buy from you? They certainly don’t care about
your bio, your mission or purpose. They won’t stay if your home
page opens with a large graphic. Your potential customers want
to learn more about how you can solve their problem, and that
demands dazzling, meaty headlines.

For an eBook, one author put this headline on his home page:
Want to Know How to Add 200 New Subscribers Each Month?” This
headline led Web potential buyers straight to his sales letter
and links to where the Online promotion product was sold.

For a Feng Shui Kit one client put this home page headline and
link to her product sales letter on her home page: “Do you Miss
the Sacred in Your Daily Life? Rediscover it with “The Sacred
Collection.” In her sales letter she wrote more headlines and
bullets for specific benefits throughout her sales letter.

7. LINK EXCHANGE

Reciprocal Web link exchanges are a win-win in business, since
this is one way to optimize your search engine placement. When
you agree with another Web site to exchange links, offer both a
short and long version of your link. In the longer one, be sure
to place a benefit-driven headline with the URL and a free
offer. These annotated links stand out from the crowd and give
visitors more information to make a decision.

When you add zesty, power-packed headlines to anything your
write or use to promote yourself and your business, you will
attract your target potential buyers who evolve into buyers.

The Five Killer Mistakes Men Make With Online Dating! By Mick
Jones-Author of How To meet Women on the Internet.

Here are the top five mistakes and how to avoid them with dating
women online!

Mistake#1. Having a Boring, Average Profile!

Common mistake guys make.

You have to put some decent time and effort into the profile.

You MUST shine above the masses…

Tip one is to have an interesting / different profile with some
humour.

Tip two is to have nothing negative in your profile. And a good
photo!

Mistake#2. Placing too High a Value On a Potential Date!

This is another instinctive mistake made when first starting
out.

Your mind plays tricks on you and you put the lady on a pedestal
before even meeting her!

Particularly if you haven’t had a date for a while.

Tip one, Treat every potential date as an opportunity for YOU to
check HER out and see if you fancy her!

Tip two, NEVER expect to meet the love of your life on a first
date.

This way you will never be disappointed and sometimes very
pleased.

Mistake#3. Not Meeting Quickly Enough!

Did this myself for far too long.

The longer you leave it before you meet, the less likely it is
to happen.

So forget about emailing for months and getting all worked up
over email.

As soon as possible, meet for coffee and a chat to see if you
like each other.

This will save you a lot of time and energy…and disappointments.

Tip one, Ask for a coffee date in the first two weeks of emails.

Tip two, if she doesn’t agree to meet, move on and don’t worry
about it.

There are plenty more…

Mistake#4. Emailing Interstate and Overseas Profiles!

I did this as well when I first started dating online.

It’s tempting to do but is a complete waste of your time, energy
and focus.

Unless you are rich and have a lot of spare time, don’t bother
with interstate and overseas profiles.

What’s the odds of you ever really hooking up?

Very little…

Why would they be better than someone local?

Tip one, only focus and contact women in your immediate area.

Tip two, keep it down to 100 km radius from your home. This will
Keep your expenses and time travels down…

Mistake#5. Not Calling the Meeting Café!

This is more important than it sounds. Women like to be lead by
a decisive man. So call the café, time and date.

If she can’t make it when you suggest, reschedule to suit her.

She will get the impression you are not timid and are
comfortable making decisions…this is good.

Tip one, make the first date during a week night. This will
suggest you have a life and are busy on the weekend.

Tip two, be relaxed at the coffee date. Don’t mention past
partners or that you haven’t dating anyone for a long time. Just
have some fun and BE happy…

Avoiding these five mistakes will save you a lot of time,
money, energy and focus with online dating. They will prevent
you from quitting before you start getting the results you
desire and deserve.

Have fun and many happy seductions….

Regards

Mick Jones Author http;//www.howtomeetwomenontheinternet.com

(Please feel free to to freely reproduce and distribute this article, so long as it is reproduced in full, including the hyperlinks, and no modification is made)

A MLAP, short for a multi level affiliate program, is a relatively new type of affiliate program offered by some innovative web merchants.

In addition to referral commissions for their direct sales, affiliates of MLAPs also get paid commissions when their sub-affiliates at multiple levels sell affiliate products.

Unlike MLM programs, which charge “recruitment” fees, “starter kit” fees, “product testing” fees etc, there is never any money needed to join a MLAP…Which means that there is never any money to be made by simply recruiting sub-affiliates.

The power of MLAPs lies in their ability to unlock the huge potential for increased earnings that lie in the “wasted traffic” that websites receive.

For example, out of 1000 visitors to a website, perhaps a maximum of only 5 might eventually buy any affiliate products that the webmaster would recommend. The other 995 become “wasted” as they do not contribute in any way to the affiliate’s earnings.

However, many of these “wasted” visitors, would see enough value in these products to sign up as affiliates themselves and sell the products to their own contacts and web visitors.

When this happens in a single level affiliate program, the original affiliate earns nothing. In a MLAP, the original affiliate would also be paid a referral commission on the sales made by these sub-affiliates.

Depending on the number of levels the MLAP uses, commissions from sub-affiliate sales get multiplied at each level, resulting in greatly increased affiliate earnings.

For the affiliate, MLAPs provide a way to maximize the value of their “wasted traffic” using the viral power of “word of mouth” marketing, without the risks associated with MLM programs.

For the MLAP merchant, an MLAP allows his affiliate program to sign up affiliates more effectively by standing out from the crowd of single level affiliate programs.

Because they are relatively new, certain issues, (such as the ideal number of levels a MLAP should have, and the percentage of referral commissions that should be paid at each level), are still open to debate.

What has become clear though, is that MLAPs have become an important option for both merchants and affiliates, to increase their share of the ever-growing size of E-Commerce.

(Chinese Solar Year : 04.02.2006 to 03.02.2007)

Flying Stars or Fei Xing is a powerful form of Feng Shui derived from the famous Xuan Kong Fengshui. It is an Analysis of the Five Elements and Star Combinations (representing certain energy patterns) that occupy every building. Each new year these annual stars change, Qi (energy) shifts happen, bringing good and bad energy with them - thereby producing different effects.

In February 2004 all the Feng Shui Energy Patterns underwent huge transformations to the NewAge of Land Luck called Period 8 Energy Cycles. It means that a large scale evolution of the human race with completely new energy dynamics has started. The significance is that the new, vibrant energies of Period 8 impacts on the buildings differently than before and energies that were previously activated now need to be remedied, in order to reduce any bad effects from the past influences.

The Flying Stars Chart or the 9-Grid Meteor Plan for the Bing-Xu, Year of the Yang Red Fire Dog has been plotted and the effects of their energy patterns are analyzed. The analysis also contains suggested remedies/cures for reducing the impact of negative energy and recommended enhancers for increasing and improving upon the beneficial energy.

For the remedies/enhancers to be effective, they should be cleansed, energised, blessed and programmed not only for the particular individual/family but also for the specific purpose/problem. They should also be placed in the indicated location.

The direction in which your main door lies is very important to any form of Geomancy, including Fengshui & Vaastu. The primary reason for this is that the air currents and energy flow in and flow out through the mouth of the main door. Thus you receive positive energy for the year, if the main door faces a direction of auspicious stars or meteors (powerful energy bodies) and receive negative energy for the year, if the main door faces a direction of evil stars or meteors. In case negative impacts are forecast, you can simply offset the negative energy by installing the recommended remedies there. Any or all of these remedies can be reused for the coming years, the only thing is that they should be repositioned according to the new year.

Please note that the effects may be felt in varying degrees depending upon the exact compass degree of the main door.

ANNUAL FORECAST & REMEDIES FOR FLATS/HOMES/OFFICES/FACTORIES WITH MAIN DOOR FACING SOUTH WEST :

A good year where the Celebration Star brings you good name, fame and prosperity. There will also be many occasions to celebrate : awards, rewards, achievements, increments, promotions, governmental recognitions, pregnancy, new births, marriages, etc. Business people will expand the existing setup and embark on new ventures. Previous investments will payoff now and there will be surplus moneyflow. Those in employment will get promotions and increments. Females will fare better than males.

If any of you are in marketing or medical line; real estates, food or in education fields, you will flourish more. If any of you are in metal business, including jewellry, you may not get it that good. To enhance the Wealth Chi, you may place a Fengshui Water Fountain near your main door.

If you wish to have a marriage or childbirth within the year, install a potted plant with large leaves, near your main door. Light up a small green bulb that will continuously burn, 24/7, outside your main door. Minimise the colours black and blue here. Use red or green coloured pillow covers and bedspreads in the bedroom.

If any of your family is, according to the Chinese Zodiac, a Dragon or Dog or Ox or Rooster, they should wear an Amethyst Crystal Pendant around their neck. When any of these people have to sign any documents, make sure of all the fine print.

Display the “Safety Talisman for 2006″ in the North West sector and carry a miniature version of it always.

Door Mat Colour for the Main Door : Green or Red (on the outside).

COMMON MINIMUM REMEDY FOR ALL BUILDINGS FOR 2006 :

To minimise damage due to gossiping and rumours, arguments and disputes, avoid the colours green and blue in the center of your home. Do not place any moving water features like fish aquarium or water fountains here. Display 8 red roses without thorns and leaves in the center of your home/office/building and light up a small red coloured bulb which will burn continuously, 24/7. This is applicable for all buildings, irrespective of the direction of the main doors.

This is copyrighted work. Permission is granted to republish (both in electronic media as well as print media) the article in it’s entirety only, including the full bio of the author and his links. All links should be “clickable” hyperlinks. An acknowledgement mail from Republishers will be appreciated.

The Author of this article Sri Janarrdhana Guptha is an Energy Consultant, Vaastu & Fengshui Researcher, Crystal Master and a Clairvoyant Karma Reader. His speciality is in permanent, life-time Remedial Solutions, especially Crystal Energy Fields. His wife Srimathi Kalpana Guptha is also a Psychic Reader. The Energy Couple can be reached through crystalvaastu@yahoo.com
or either of their websites:
http://www.newage-kabbalah-numerology.com or
http://www.crystal-vaastu.com/home.htm.

Janarrdhana Guptha has authored the book titled “Guide to Fengshui Good Luck Symbols”. He writes regularly in leading English & Tamil Magazines from India. More of his articles can be read at his blog : http://www.spaces.msn.com/members/crystal-vaastu/.

One way to learn through writing use to change perspectives. They say that when you teach, often the teacher gets as much out of it as the students. This is because when you were the student you are learning from the student’s perspective; ah but when it is your turn to teach it, well that is a whole new ball game indeed.

Win a student is writing notes in a classroom or writing a term paper their brain is thinking differently, then when they are trying to explain to someone else. As a writer of the nonfiction articles over the last year; some 5000 articles to be exact; I have found myself in a much different place then when I had originally were the material.

Throughout my business career, I had always stayed abreast of all the industry news and data to help me in my business. Eventually my business grew and I was forced to put all my knowledge of my specific industry into manuals. Then the franchise company which I founded at many franchisees and these franchisees came from many different industries, career paths in different perspectives. Therefore, it was necessary for me to make sure our training programs compensated for the wide range of people and their experiences in order to properly trained them to be successful franchisees. Not an easy task at all.

In fact you might be surprised at just how hard it really is. That indeed was excellent practice for me, because now in my retirement I have become the all-time most prolific article writer of all time in less than a year. In order to do this I had to write many articles on nearly the same subject, but write to them to different audiences. Some of these articles were later reproduced and put into trade journals, while others were basic articles to answer basic consumer questions.

In doing all this, it is amazing the deep understanding you get from writing and it appears to be that the best way to completely learn a subject or area of expertise is to use writing from different perspectives to different perspectives. Too many technical details would turn off consumers and too few technical details would make the paper or article on publishable in any industry newsletter, trade journal or paper. I hope you will consider this philosophical discussion and its implications all the best way to grasp deep understanding of the subject matter using techniques in writing. Consider this in 2006.

“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/